Seeing opportunity in eye healthcare
The acquisition of Visufarma Spa, a private Italian ophthalmic company, and the European commercial operations of Nicox, the international ophthalmic company in 2016 created a new pan-European ophthalmic specialty pharmaceutical company with sales and marketing infrastructure to commercialise a broad portfolio of products across international markets.
thinkerdoer was asked to help materialise the visual presence of the new Company bring this new brand to life. We created a website that explained who VISUfarma is, what products they offer in what countries, advice on eye health and integration with local country sites for healthcare professionals working across Europe.
The website is built on a powerful digital platform that will allow the content to be expanded out as the Company delivers against their growth strategy.
As with all our work, the finished project is message led and projects a modern and human personality to set VISUfarma out from the crowd.