Verona Pharma plc
Brand positioning and website
Verona Pharma is a clinical stage biopharmaceutical company focused on the development of innovative prescription medicines to treat respiratory diseases with significant unmet medical needs, such as COPD and cystic fibrosis.
We worked alongside Chief Executive Jan-Anders Karlsson, Finance Director Biresh Roy and Legal Counsel Claire Poll to develop an emotive corporate brand. Our work together encapsulated the values and key messages that were then translated across the main communications touch points as the company worked on an oversubscribed placing raising £44.7m.
As part of the brand positioning and relaunch we designed and produced a new website. The site was thoroughly planned and wireframed to take into account target audiences and both AIM best practice and future NASDAQ listing process.
The new brand has been well-received, but most importantly it has helped clarifiy a story of breathtaking science and enormous potential for patients, doctors, hospitals, and health professionals and for their valued partners and investors who join them at a time when they are making breakthroughs of truly global value.