Bringing a new healthcare brand to life

thinkerdoer has created a new heathcare consumer brand called 'yoyo'. The brand is targeted at tweenagers – or those between the ages of 12 and 14. Our visual definition and style guidelines book details how to live and be the brand in all visual applications. It also helps explain to potential investors and stockists what the new brand stands for.

Read more about this exciting brand on the thinkerdoer designed yoyo website. 

See the full case study for this project in the 'work' section of the thinkerdoer website.

brand strategy and positioning / brand definition and identity creation / investor communication materials