Brand refresh for an international ophthalmic R&D company
Nicox is an international ophthalmic R&D company utilising innovative science to maintain vision and improve ocular health. Nicox’s headquarters are located in Sophia, South of France. The Group has a research centre in Bresso, Italy and a US office in Forth Worth, Texas.
Following the sale of their product portfolio in 2016 and a strategic review to focus on new treatment discovery, we worked with Michele Garufi – Co-founder, Chairman and Chief Executive Officer, Gavin Spencer – Executive Vice-President, Corporate Development and Irene Lalande – Corporate Communications and Investor Relations Generalist to complete a brand refresh and new visual identity guidelines.
brand strategy and positioning / brand definition and identity creation / brand implementation / logo development