The essential measure

Proteome Sciences brand guidelines

Working closely with Proteome Sciences' CEO Christopher Pearce and COO Ian Pike, we have repositioned the brand of this exciting personalised medicine business who have been championing and leading the area of proteomics and biomarkers from the early days.

Our new differentiator, "the essential measure" encapsulates how their work is leading to better undertstanding of serious diseases and conditions such as Alzheimers, Pancreatic cancer and strokes.

The thinkerdoer 'visual definition and style guidelines' is a touchstone of how to live, and be the brand across all communications touch-points.

brand strategy and positioning / brand definition and identity creation / brand implementation / logo development