Logo for renamed life sciences company
Pioneering human disease models
Alongside the renaming of Retroscreen Virology to hVIVO, thinkerdoer created a new logotype and differentiator.
The ‘h’ represents the human aspect of the organisation’s unique process to accelerate drug development through using human volunteers for their clinical trials in a clinically controlled environment. ‘VIVO’ represents the science of clinical testing on living organisms and, in this case, the human sample which is at the heart of the business.
The differentiator ‘Better treatments, faster’ encapsulates the organisation's mission to ‘capture’ disease in motion, so that better treatments can be found faster.
brand definition and identity creation / logo development