Product naming for Median

thinkerdoer have come up with ImageBank™ as the brand product name for Median's new service which enables efficient medical image collection and storage for Phase I oncology clinical trials.

Using ImageBank™, medical images are transferred electronically in real-time from cancer centers to a secured database where images are stored and ready for analysis at any time. Based on Median’s experienced network of radiologists, on-demand reads using appropriate assessment criteria can be provided. ImageBank™ solution is available for Phase I worldwide.

As well as naming, thinkerdoer designed the logo for ImageBank™ to fit within the existing Median brand guidelines.

naming / logo development