ImproveWell / naming, branding, website, marketing materials / UK
The ImproveWell platform uses a smartphone application that empowers staff to communicate their ideas for improving care directly to senior management.
thinkerdoer worked with this exciting start-up business to shape the brand. We clarified the key messages, renamed the company 'ImproveWell' capturing the spirit of what the app and platform does, and created a smart visual identity for the team to work with as they sell to organisations in the UK and USA.
To launch the brand thinkerdoer producing a fully responsive website explaining how ImproveWell is empowering frontline staff to make a real difference in some of the most challenging workplaces; helping engage employees, improve quality and make work more enjoyable. Other roll out marketing materials included everything from business cards to pens, advertising and fact sheets.
Currently ImproveWell are experiencing success with many of the UK's NHS Trusts where the platform has been well received.