Branding for Novartis Vaccines programme
Naming and logo development
Novartis Vaccines invited thinkerdoer to help with a new brand they were creating to help raise the awareness of travel diseases make travel vaccinations and advice convienient, and fast to access jabs through both an online website portal and high street walk in clinics.
thinkerdoer bought new ideas and fresh thinking to the table, coming up with the name GoJabs, the logo and later developing the brand roll out materials such as the website and advertising.
Our brand positioning work also delivered the differentiator 'packed with protection'.
brand strategy and positioning / brand definition and identity creation / logo development